Martin Lindstrom

In 2009, TIME Magazine, arguably one of the world's most respected publications, published its annual World's 100 Most Influential People, recognizing Lindstrom for his groundbreaking work on neuroscience and branding. Martin Lindstrom is recognized as one of the world's primary branding experts. A leading thinker in his field, a visionary and an educator in the rapidly growing field of wireless, on- and offline branding, Lindstrom has authored several best-selling books on the use of emerging techniques for building strong, international brands.

Over the course of fifteen years of hands-on marketing experience, Lindstrom has conceived a revolutionary set of principles that are proven to translate marketing strategies into positive business results. He rejects the old rules of the industry that conceptualized branding as an art form composed of vague commercials and awareness messages. Instead, his unique vision is scientific and process-based. It makes branding the driver of sales and profits and, consequently, the centrepiece of business.

Lindstrom is sought after as a speaker by companies and organizations throughout the world. He energizes audiences with his creative genius and dynamic, unpredictable style. In addition, his acute insights have been featured in The Times, Fortune, BBC Radio, BBC World, BBC 1, The Daily Telegraph, The Observer, USA Today, The Australian and The Independent.

Topic for the Financial Industry:

ROI Branding by Martin Lindstrom
Low cost branding with premium effect. Branding is all about trust - trust generates loyalty and in the very, if done right Return On Investment. The good news is that branding doesn't have to cost a fortune argues Lindstrom in this provocative presentation which takes the audience through numerous of case studies, examples and techniques which helps individuals, small to medium sized businesses and corporate to establish, build and maintain a category leader brand.

The presentation is based on numerous cases not only from financial institutions all over the world but from one man shops and SME businesses leveraging branding in a highly innovative and cost effective way securing surprising results for next to nothing. In short Lindstrom is in this presentation outlining step by step what small and medium size enterprises should do when building their brands.
No need to say that this is a extremely compelling presentation for entrepreneurs, small and medium sized companies which doesn't believe full page ads and TV commercials are the only way brand heaven.

Hailed by top executives as "amazing," Martin Lindstrom's painstakingly customized presentations on how to leverage the magic of branding have earned perfect scores from over 96% of people attending his worldwide presentations - and prompted one executive to say, "you told our people things about our business that they didn't even know!"

About Martin Lindstrom

Martin Lindstrom is globally recognized as one of the world's primary branding experts. A leading thinker in his field, a visionary and an educator in the rapidly growing field of on- offline and wireless branding, Martin Lindstrom has authored several best-selling books on the use of emerging techniques for building groundbreaking brands.

Lindstrom's reputation for earning "a guaranteed standing ovation" at his compelling lectures on branding accompanies his popularity as a columnist. Lindstrom publishes his observations on branding in a weekly column, which reaches a global audience of more than 4 million people in over 20 countries.

Throughout his career, Lindstrom has provided brand-building advice to international companies including HSBC, American Express,VISA, Quicken, Yellow Pages, Mars, Nokia, Pepsi, Mercedes-Benz, The Walt Disney Company, McDonalds, Ericsson, Carl Zeiss, Gillette and LEGO. Mr. Lindstrom is as well member of several international boards including Yel